About The Project

This line of earrings used a material new to Studio Ramiii—iridescent acrylic. Studio Ramiii enlisted me to showcase the line in a way that would clearly show the earrings, help the audience know how to wear them, and elevate the overall aesthetic.

We set a couple of goals with this imagery—show what colors and fabrics would look good with the earrings ("I really like them, but I'm not sure what to wear with them" was a comment that the client often heard from her audience), and set a cool, quirky, and ethereal vibe that would appeal to Gen Z buyers who are into the astrology aesthetic.

Challenges:

• We needed the earrings to feel luxe. Studio Ramiii's audience was used to paying for and supporting a handmade product, but the client wanted to charge similar prices for this new product line made of less-expensive materials that required less labor. So we aimed to make the audience feel that this line was just as special and worthy of their dollars.
• The twelve Zodiac earrings all had the exact same shape, and the etched artwork is subtle, so we needed to make each of the styled product photos look distinct for each design, and allude to which Zodiac sign was being shown.

Solutions:

• I kept the photo sets simple so that the focus was still on the earrings, but played with seemingly impossible balancing and stacking of objects to give a sense of magic.
• I used expensive-looking materials (crystal, quartz, brass, glass, etc.) that made the earrings feel elevated.
• I incorporated subtle allusions to air, water, earth, and fire signs through colors, materials, and formations to help distinguish Zodiac signs.
• I included gradients, sky textures, and iridescent and sheer materials all working together to play up the iridescent nature of the earrings and create the ethereal vibe we were aiming for.

Collaborators: Marina Williams (model photography), Amy Adamson (makeup, model), Loren Branca (photo assistant- model shoot), Amelia Wolfgram (model), Cece Nhan (model)