About The Project

Alana had specific elements she wanted incorporated into her brand identity:

• A colorful, playful, punchy aesthetic
• A fresh use of shapes
• Her initials (ABC)

Challenge:

• Integrating these particular elements could easily result in branding that appears targeted to children's products

I solved this tricky design issue through:

• Making the first initial (A) is the emphasis of the brand mark and slightly abstracting the B & C into geometric shapes.
• Paring down to one or two large shapes for background elements, sometimes merging them or positioning them symmetrically. This resulted in a more sophisticated feeling than most children's brand identities.
• Elevating a simple primary logo through offset lines of text and a combination of italic and regular fonts.
• Designing an unexpected color palette that is simple and sophisticated.
• Carefully selecting a more grown-up feeling font.
• Subtly alluding to Alana's specialty in closeup beauty photography through gradients that recall blush and eyeshadow makeup.