Samsung
I art-directed a promotional video for the release of Samsung's Galaxy S21+ 5G phone. The creative brief was to create a happy and colorful vibe and highlight camera features appealing to an audience of female Gen Z aspiring creatives.
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About The Project
Creative brief: Samsung wanted the video to show creative influencers using the camera of the Galaxy S21+ 5G in a planned studio photo shoot. The shown shoot concepts were to feel aspirational but attainable for beginner photographers who were starting their content creation journey on a phone. They wanted the video to feel joyful, easy, and fun.
Target audience: Millennial and Gen Z females interested in photography.
I contributed the following to this project:
- Overall art direction
- Fleshed-out shoot concepts in collaboration with Marina Williams
- Selected and built backgrounds and props
- Styled sets, wardrobe, hair, and makeup
Collaborators: Bustle DIgital Group, Brooke James (director), Tim Wu (producer), Marina Williams (talent), Dieumerci Kasemire (model), Noam Harary (production coordinator), Julianna Morris (studio coordinator), Michael Ori (director of photography), Dru Williams (1st assistant camera), Andy Baker (2nd assistant camera), Pamela Bloom (gaffer), Lydia Brandscomb (sound mixer), Amy Adamson (makeup)
