Rags

I worked as the art director at Rags, a children's clothing company. I elevated their brand aesthetic through creative clothing patterns, high-level flat lay photography and graphic design, and fun lifestyle photography.

Service:
Art Direction, Styling, Production, Graphic Design
Industry:
Children's Clothing
Year:
2018-2019
WEbsite:
Rags

About The Work

  • Directed and designed imagery and graphics for social media, email campaigns, ads, and pitch decks
  • Researched seasonal trends and created mood boards setting strategy for clothing design
  • Directed, coordinated, and styled daily photo shoots
  • Shot and edited flat-lay product photos
  • Made and sourced fun props, graphic overlays, and sets used for product photography
  • Designed patterns and screen prints for a majority of the top-selling garments
  • Collaborated with teams to ensure brand consistency, achieve campaign goals, deliver on-time assets, and create an elevated visual identity for all imagery
  • Helped secure Disney and Star Wars partnerships with glowing feedback from their marketing teams

Collaborators: Marina Williams (photography), Maggie Thomas (photo editing)

No items found.
No items found.
Rags
Rags
Rags
No items found.
No items found.

Next Project