Rags
I worked as the art director at Rags, a children's clothing company. I elevated their brand aesthetic through creative clothing patterns, high-level flat lay photography and graphic design, and fun lifestyle photography.
Service:
Art Direction, Styling, Production, Graphic Design
Industry:
Children's Clothing
Year:
2018-2019
WEbsite:
About The Work
- Directed and designed imagery and graphics for social media, email campaigns, ads, and pitch decks
- Researched seasonal trends and created mood boards setting strategy for clothing design
- Directed, coordinated, and styled daily photo shoots
- Shot and edited flat-lay product photos
- Made and sourced fun props, graphic overlays, and sets used for product photography
- Designed patterns and screen prints for a majority of the top-selling garments
- Collaborated with teams to ensure brand consistency, achieve campaign goals, deliver on-time assets, and create an elevated visual identity for all imagery
- Helped secure Disney and Star Wars partnerships with glowing feedback from their marketing teams
Collaborators: Marina Williams (photography), Maggie Thomas (photo editing)
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