About The Project

Mochi Kids is a modern, playful kid's brand with an online presence and brick-and-mortar shop located in the historic 9th & 9th district in Salt Lake City.

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The owner of Mochi came to me wanting to level-up her brand identity and website as she prepared to open her brick-and-mortar location. She wanted to carefully straddle an elevated but playful aesthetic to secure needed partnerships with design-focused brands, and it worked! We started with logo and branding and moved to website design. Thrilled with those results she trusted me to design the complete physical space experience, including store layout, wall colors and signage, custom fixtures, and furniture.

• Retail design
  • store layout
  • custom furniture and fixtures
  • wall treatments
  • signage
  • gift wrap
  • gift cards
• Brand identity
• Packaging design
• Photo styling & photography
• Ad designs
• Website design
• Art direction
• Product design

The Mochi Play Store is now a neighborhood fixture and is highly respected in the children's retail space!

Collaborators: Amanda Stewart (owner), Anna Killian (model photography), Trevor Huish (carpentry)