Normal
I used a fun and bright aesthetic in several stop motion animation shorts that highlighted the quality ingredients and poppy branding of Normal Ice Cream.
Service:
Art Direction, Styling, Stop Motion, Product Photography
Industry:
Food
Year:
2021
WEbsite:
About The Project
Normal Ice Cream wanted to experiment with stop motion to highlight their colorful, poppy pints. Because they make such interesting flavor combos, and because the pint packaging doesn't include any photos of flavor notes, we decided to focus on featuring key ingredients. Normal had already established a strong aesthetic, and I loved playing off that and infusing some extra magic using stop motion animation.
Contribution:
- Stop motion animation
- Concepts
- Art direction
- Styling
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