Superbloom
Superbloom is my personal passion project! I saw the need for tasteful gel nail strips with giftable packaging, and I've always wanted to create a product from concept to fulfillment, so I made it happen.
About The Project
The packaging design was especially important to me—the product is SUPER compact and lightweight—essentially a small sticker sheet, but retails for $18-$22. For some people there's a psychological disconnect between that price point and a product that feels so light, so I wanted the packaging to offset this by feeling substantial and expensive while remaining youthful, and for opening it to feel like unwrapping a surprise gift.
Superbloom is a one-woman show, so I've had to do everything needed to get a physical product out into the world including (but certainly not limited to):
- Trend research
- Art design
- Packaging design
- Manufacturing and materials sourcing
- Educational signage
- Product photography
- Product catalog
- Wholesale relationships
- Website design and implementation
- Social media marketing
- Order fulfillment
- Sales
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